The StartUp Marketer

The StartUp Marketer

Marketer Spotlight: Dijana Ilieva

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Meet Dijana Ilieva, an influencer marketing expert and entrepreneur, in our latest Marketer Spotlight. From her unconventional start in marketing to her insights on AI, authenticity, and storytelling, Dijana shares valuable lessons and strategies that every marketer should know. … Read More

Before you go:
Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Startups’ End Game: Building a Holistic Marketing Strategy’s Foundations

Turn your startup’s marketing organization into an impact driver with these three elements detailed on The StartUp Marketer blog.

The Strategic Art of Prioritization: A Startup Marketer’s Compass to Success

Learn how startup marketers can perfect the art and science of prioritization in this StartUp Marketer blog post.

Back to Basics: Unveiling Startup Marketing’s Fundamentals

Startup success requires understanding marketing’s fundamentals, like taking a customer-centric approach. Learn more on The StartUp Marketer blog.

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3 Takeaways From Tea Time with Miriam Kendall

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Want to advance your marketing career? 3x CMO Miriam Kendall shares expert insights on building high-performing teams, standing out in the job market, and the underrated traits that drive success. Read on for three key takeaways to accelerate your marketing career growth. … Read More

Before you go:
Marketer Spotlight: How Beth Pyne Went From EA to VP

Careers aren’t often linear. In this StartUp Marketer spotlight, Beth Pyne shares her journey to becoming SalientMG’s VP of Marketing.

Marketer Spotlight: Allie Mills

Despite graduating during the height of the pandemic, Allie Mills was able to secure several amazing roles, more than double Read more

5 Days with StartUp Marketer

Discover how a post-grad marketer found confidence and connection in just 5 days with StartUp Marketer.

Marketer Spotlight: Peter Sloterdyk

As an industry-agnostic marketer, Peter Sloterdyk has led wildly effective marketing teams at Grindr, Netflix, Koala, and beyond.

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Posted by on | Featured

SUM Disruptors Podcast: Episode 12

Before you go:
SUM Disruptors Podcast: Episode 01

In the first episode of SUM Disruptors Podcast, co-hosts Mack McKelvey and Heidi Keele discuss the inspiration behind the show, Read more

SUM Disruptors Podcast: Episode 02

In Episode 2 of the SUM Disruptors Podcast, Mack and Heidi sit down with Peter Sloterdyk, a global marketing leader Read more

SUM Disruptors Podcast: Episode 03

In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Read more

SUM Disruptors Podcast: Episode 04

In this episode, Mack and Heidi sit down with Molly O’Connor, Director of Communications and Content at Aescape, a groundbreaking Read more

Marketer Spotlight: Alex Stonehouse

Posted by on | Featured

This week, we’re chatting with Alex Stonehouse – digital marketing guru, SaaS growth machine, and someone who’s been in the trenches long enough to know that data alone doesn’t make a great campaign. … Read More

Before you go:
Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Startups’ End Game: Building a Holistic Marketing Strategy’s Foundations

Turn your startup’s marketing organization into an impact driver with these three elements detailed on The StartUp Marketer blog.

The Strategic Art of Prioritization: A Startup Marketer’s Compass to Success

Learn how startup marketers can perfect the art and science of prioritization in this StartUp Marketer blog post.

Back to Basics: Unveiling Startup Marketing’s Fundamentals

Startup success requires understanding marketing’s fundamentals, like taking a customer-centric approach. Learn more on The StartUp Marketer blog.

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Marketer Spotlight: Jessica Brandt

Posted by on | Featured

In our Marketer Spotlight series, we’re highlighting insights from top marketing leaders in the SUM community. This week, we caught up with Jules McGinlay, a result-driven B2B marketer with 20 years of experience across digital and martech. Jules has worked in brand, agency, and martech roles, focusing on strategy, growth, and creative experiences in the UK, EU, LatAm, and APAC. … Read More

Before you go:
Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Startups’ End Game: Building a Holistic Marketing Strategy’s Foundations

Turn your startup’s marketing organization into an impact driver with these three elements detailed on The StartUp Marketer blog.

The Strategic Art of Prioritization: A Startup Marketer’s Compass to Success

Learn how startup marketers can perfect the art and science of prioritization in this StartUp Marketer blog post.

Back to Basics: Unveiling Startup Marketing’s Fundamentals

Startup success requires understanding marketing’s fundamentals, like taking a customer-centric approach. Learn more on The StartUp Marketer blog.

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Posted by on | Featured

SUM Disruptors Podcast: Episode 11

Before you go:
SUM Disruptors Podcast: Episode 01

In the first episode of SUM Disruptors Podcast, co-hosts Mack McKelvey and Heidi Keele discuss the inspiration behind the show, Read more

SUM Disruptors Podcast: Episode 02

In Episode 2 of the SUM Disruptors Podcast, Mack and Heidi sit down with Peter Sloterdyk, a global marketing leader Read more

SUM Disruptors Podcast: Episode 03

In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Read more

SUM Disruptors Podcast: Episode 04

In this episode, Mack and Heidi sit down with Molly O’Connor, Director of Communications and Content at Aescape, a groundbreaking Read more

Marketer Spotlight: Jules McGinlay

Posted by on | Featured

In our Marketer Spotlight series, we’re highlighting insights from top marketing leaders in the SUM community. This week, we caught up with Jules McGinlay, a result-driven B2B marketer with 20 years of experience across digital and martech. Jules has worked in brand, agency, and martech roles, focusing on strategy, growth, and creative experiences in the UK, EU, LatAm, and APAC. … Read More

Before you go:
Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Startups’ End Game: Building a Holistic Marketing Strategy’s Foundations

Turn your startup’s marketing organization into an impact driver with these three elements detailed on The StartUp Marketer blog.

The Strategic Art of Prioritization: A Startup Marketer’s Compass to Success

Learn how startup marketers can perfect the art and science of prioritization in this StartUp Marketer blog post.

Back to Basics: Unveiling Startup Marketing’s Fundamentals

Startup success requires understanding marketing’s fundamentals, like taking a customer-centric approach. Learn more on The StartUp Marketer blog.

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Embracing Risk is the Only Safe Bet

Posted by on | Featured

In today’s saturated business landscape, the biggest marketing risk is playing it safe, failing to take a big leap and a bold stance. While proceeding with caution may feel like the safe path, it often leads to invisibility, irrelevance, and the slow erosion of a brand’s vitality. … Read More

Before you go:
Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Startups’ End Game: Building a Holistic Marketing Strategy’s Foundations

Turn your startup’s marketing organization into an impact driver with these three elements detailed on The StartUp Marketer blog.

The Strategic Art of Prioritization: A Startup Marketer’s Compass to Success

Learn how startup marketers can perfect the art and science of prioritization in this StartUp Marketer blog post.

Back to Basics: Unveiling Startup Marketing’s Fundamentals

Startup success requires understanding marketing’s fundamentals, like taking a customer-centric approach. Learn more on The StartUp Marketer blog.

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Marketer Spotlight: James O’Brien

Posted by on | Featured

In our Marketer Spotlight series, we’re sharing quick insights from top marketing leaders in the SUM community. We sat recently sat down with James O’Brien, a senior marketing and advertising consultant with executive-team experience specializing in content-forward projects. … Read More

Before you go:
Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

Startups’ End Game: Building a Holistic Marketing Strategy’s Foundations

Turn your startup’s marketing organization into an impact driver with these three elements detailed on The StartUp Marketer blog.

The Strategic Art of Prioritization: A Startup Marketer’s Compass to Success

Learn how startup marketers can perfect the art and science of prioritization in this StartUp Marketer blog post.

Back to Basics: Unveiling Startup Marketing’s Fundamentals

Startup success requires understanding marketing’s fundamentals, like taking a customer-centric approach. Learn more on The StartUp Marketer blog.

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The Dual Currency of Leadership: Why Strategy and Execution Are Inseparable

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Leadership is often romanticized as a visionary pursuit—an endless stream of big ideas, groundbreaking strategies, and ambitious dreams. But while strategy is essential, it’s only half the equation. … Read More

Before you go:
The Inbox Battle: Crafting Compelling Subject Lines

Compelling subject lines act as beacons, cutting through the clutter of mundane emails with a magnetic allure. It's not just Read more

Unlocking Success in Startup Marketing: Segmentation Strategies for Targeting the Right Audience

In the realm of startup marketing, sending generic campaigns is a perilous misstep. The solution? Segmentation strategies. Dive into our Read more

The Content Conundrum: Creating Quality at Scale Without Compromising Quality

marketers grapple with the Content Conundrum – the delicate balance between quantity and quality. This blog explores the challenges posed Read more

Unleashing the Power of Demand Generation in Startup Marketing

Mastering the art of demand generation is not just a choice, but a necessity for carving your startup’s path to Read more

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